
Ideation Services
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About Gregg Fraley
Gregg's diverse background includes everything from founding and managing
high-flying technology companies to working as a television producer. Now he's
the author of the first ever business fable about creative problem solving, "Jack's Notebook,"
and he's a thought leader in how corporate ideation and new product development
should be done.
He's faced a variety of creative challenges in his life with too many jobs and
roles to mention here. Primarily, he's been an entrepreneur, and now an in-demand
consultant, ideation facilitator, and speaker. Gregg knows how to speak directly to the heart of a group
and he inspires the teams he works with to come up with innovative ideas. Those who hire Gregg comment on his
expertise, energy,
humor, and charm - his "excellent balance of wit and knowledge." His evaluations
are consistently the highest or among the top at any conference where he speaks.
His ideation sessions produce market leading products.
As a consultant Gregg's approach focuses on results. He is one of the best
ideation/brainstorming facilitators available -- his sessions often achieve the
elusive breakthrough ideas organizations are looking for. He has developed unique "Innovisation" tools and techniques
for getting teams to think differently. These tools are adapted from
the world of improvisational comedy to apply directly to thorny business
challenges. These tools fit within a structured problem solving model and the
tools work, even with inexperienced ideators. Many ideation facilitators can
take a group through a structured session. Gregg is one of the few that
can introduce spontaneity into the structure and have people truly thinking
outside their normal patterns. If you've been unhappy with brainstorming results in the past
and want to try someone with a fresh and effective new approach, try Gregg Fraley.
A pioneer in the development of interactive television, Gregg worked with Warner Cable's QUBE project in the early 80s, where he
designed interactive game shows and won an Emmy award and a cable ACE award for Innovation. He moved into technology and has been involved with computer software non-stop since then. He helped develop the first wireless prescription writing system for doctors (a patented product), as well as numerous computer applications in healthcare, manufacturing, finance, and field service. Gregg is the founder of three software firms, including two "dot.com" start-ups.
Gregg has been quoted as an expert in the following publications:
Successful Meetings, Skyline News, Redbook, Crain's Chicago Business, The Chicago Tribune, Chicago's Daily Herald,
and US News and World Report.
Gregg has extensive experience in marketing, sales,
and qualitative research. He's a leader and speaker at the annual Creative Problem Solving Institute (CPSI),
and is a former board member of the Creative Education Foundation. He is a
professional member of the National Speakers Association in the USA.
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