Comments on: Creativity Gone Sour, Motrin, Mothers, and Twitter http://www.greggfraley.com/blog/?p=108 Creativity, Innovation, and Social Observation Thu, 02 Sep 2010 09:05:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: 22 Incredibly Useful Creativity Blogs Full Of Inspiration | Broadcasting Brain http://www.greggfraley.com/blog/?p=108&cpage=1#comment-470 22 Incredibly Useful Creativity Blogs Full Of Inspiration | Broadcasting Brain Wed, 03 Dec 2008 10:02:44 +0000 http://www.greggfraley.com/blog/?p=108#comment-470 [...] Greg Fraley, Author of Jack’s Notebook- Take a look at Creativity Gone Sour: Motrin, Mothers, and Twitter. [...] [...] Greg Fraley, Author of Jack’s Notebook- Take a look at Creativity Gone Sour: Motrin, Mothers, and Twitter. [...]

]]> By: Gregg Fraley, Author of Jack’s Notebook » Blog Archive » Creating a Twitter Panel for Market Research - TweetChorus? http://www.greggfraley.com/blog/?p=108&cpage=1#comment-409 Gregg Fraley, Author of Jack’s Notebook » Blog Archive » Creating a Twitter Panel for Market Research - TweetChorus? Fri, 28 Nov 2008 14:21:15 +0000 http://www.greggfraley.com/blog/?p=108#comment-409 [...] reading Guy Kawasaki’s inspirational Reality Check that got me started thinking. The recent Motrin fiasco added to the mix. Maybe the realization that a once adequate personal pension fund is looking a bit [...] [...] reading Guy Kawasaki’s inspirational Reality Check that got me started thinking. The recent Motrin fiasco added to the mix. Maybe the realization that a once adequate personal pension fund is looking a bit [...]

]]> By: Marianne Allison http://www.greggfraley.com/blog/?p=108&cpage=1#comment-382 Marianne Allison Fri, 21 Nov 2008 01:23:21 +0000 http://www.greggfraley.com/blog/?p=108#comment-382 We've discussed this quite a bit at work, with some of us thinking Motrin over-reacted (I'm of this belief; I think bloggers make noise but they can also be tyrants. The tech community is used to swarms--you have to separate heat from light. I Motrin think they could have ENGAGED around this, but they simply may not have had hte wherewithal.) How much better if someone from Motrin who happened to be a participating (transparently, of course) member of these mom networks to ASK in advance -- hey, what gives you headaches? And even ask the members of the networks if they wanted to help formulate an ad. Similarly though, some of the brands like BabyBjorn had no participation in this discussion and missed an opportunity to bond. We’ve discussed this quite a bit at work, with some of us thinking Motrin over-reacted (I’m of this belief; I think bloggers make noise but they can also be tyrants. The tech community is used to swarms–you have to separate heat from light. I Motrin think they could have ENGAGED around this, but they simply may not have had hte wherewithal.) How much better if someone from Motrin who happened to be a participating (transparently, of course) member of these mom networks to ASK in advance — hey, what gives you headaches? And even ask the members of the networks if they wanted to help formulate an ad.

Similarly though, some of the brands like BabyBjorn had no participation in this discussion and missed an opportunity to bond.

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