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For other keynote speeches, see this listing of
articles about creativity and innovation.
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Deliberate Innovation
How to fuel-inject your innovation process
with a rigorous creative process
Objective: Innovation benefits from a clear organization-wide approach, a
deliberate process everyone knows and understands. Once this fundamental process
in place, teams can accelerate their efforts in developing new products,
services, and process improvements. This keynote shows a straight-forward,
powerful, time-tested approach to innovation, the Osborn-Parnes model of
Creative Problem Solving – “CPS”.
Key Learnings:
1. Learn why a defined deliberate innovation
process is necessary for continuous innovation, and learn some of the amazing
results adopters of the CPS method have achieved.
2. Learn what needs to be put in place for the CPS
process to succeed:
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Management support and participation - without it innovation efforts are
viewed as ancillary to the companies mission, and the effort will fail.
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A real
desire for innovation and a willingness to explore risky ideas - many
organizations don't take innovation seriously until there is an emergency.
To stay ahead of the pack you will need to look at big, risky,
business-changing ideas and give them careful consideration.
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Clear
organizational objectives - CPS can help you sort this out if your objectives
are shifting, and, once clarified, a deliberate innovation process can really
move into high gear.
3. Learn and practice the CPS process and learn how
to use these steps:
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Identify the Challenge - what’s the dream?
The Vision.
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Facts and Feelings Exploration - what do
we know about it?
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Problem Framing and Reframing - getting
the challenge right
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Idea Generation - brainstorming in a
better context
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Solution Development - improving good
ideas for market acceptance
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Action Planning - moving forward with
passion, for results
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