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Innovation Culture Assessment (ICA)
"Investigations of innovation too
often focus on the products, not on the people and the creative processes and
conditions that generate those products" -Mark Runco
Organizations moving forward with
innovation initiatives would do well to take a checkpoint before starting.
Without the proper environment, practices, and team behaviors, the seeds of our
innovation efforts may fall on unprepared soil. Innovation requires that four
factors be in place: People, Process, Product, and Pressure (of the overall
climate for creativity and innovation). Innovation researcher Mel Rhodes
articulated this framework and it forms the basis for ICA. Gregg Fraley uses
this framework and combines it with individual creative style measures to assess
your organizations innovation culture.
Deliverables of an ICA:
- A big picture report on your
organizations innovation capacity
- Strategic vision statement for the
future of innovation within the organization
- A snapshot of your organizations
innovation strengths and weakness, including knowledge gaps and thinking style
diversity gaps
- Innovation style assessments of key
managers, and even entire teams (using KAI)
- Specific recommendations for action
steps necessary to boost deficient areas
Benefits of an ICA:
- Enhanced awareness and appreciation
for individual and team innovation styles
- Increased probability of successful
innovation initiatives
- Development of employees creative
and innovative capacity and effectiveness
- More cohesive innovation teams
- More efficient spending within
innovation efforts
How It’s Done
Innovation capacity is notoriously hard
to assess. Quantitative surveys, which have been the tool of choice for a
number of years, are really not the appropriate tool for a big picture view
because they simply do not get to the heart of the matter; do not get to the
deepest motivations of employees and teams. Gregg Fraley’s approach is to
combine qualitative one-on-one interviews with observational research. This
method is adapted from proven techniques used successfully in consumer
research.
The specific design of the research is
customized to the size and locations of an organization. Once the interviews
and observational research are done, time is taken to analyze this content, and
a concise written and/or paper-based report is delivered to management.
To request a proposal contact Gregg
Fraley at gregg@greggfraley.com. |
