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"Ideation is difficult for innovation teams
under the best of circumstances. To boost the odds of success you need to pull
every possible tool and technique out of your hat to get the results you desire.
If an Ideation tool isn't working, if none of
the tools are working, you invent a new tool that does work.
Ideation is an art and a science and you are
ill-served if you ignore either."
Gregg Fraley
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Ideation Services
Gregg Fraley is an experienced ideation facilitator. He's trained other
facilitators -- and he's invented tools and techniques that get results. For
over 15 years he's led successful sessions for large companies, start-ups, and
non-profits. Primarily focused on new product development, he works closely with
an extensive international network of co-facilitators, researchers, and trained
brains to deliver product ideas that work.
Gregg customizes ideation plans around your organizations specific challenges.
He uses techniques that have people thinking differently. The emphasis is on
creating an environment for targeted divergent thinking. This environment is
created using traditional methods -- offsite locations, clear objectives, and no
distractions. This is coupled with everything from improvisational comedy
games designed to build teams, to story telling around consumer "contact
points." He also uses many of the time-proven tools for idea exploration
like mind-mapping and brain writing.
What's different about Gregg's approach to
ideation is the use of advanced tools. He seamlessly integrates improvisational games that
have been re-created and re-purposed for corporate idea generation. These
tools "surprise" participants into spontaneous thinking. Even inexperienced brainstormers
often have breakthrough ideas using these "Innovisation™"
techniques. These newly developed tools are industry state-of-the-art.
Web Based Ideation & Idea
Management
Many corporate idea sessions are isolated events. Gregg encourages a more integrated and long-term approach. Training in structured ideation and problem solving is essential in building innovation capacity. Further, combining intensive ideation sessions with "always available" web-based idea collection tools institutionalizes innovation efforts. Great ideas often occur outside of brainstorming sessions, and having a structure in place to capture and process those ideas is essential to continuous innovation.
For more information about pricing and
scheduling contact Gregg directly at gregg@greggfraley.com
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