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For other keynote speeches, see this listing of
articles about creativity and innovation.
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The Creative Choice
This keynote is Gregg's signature speech and he's inspired audiences around the
world to make more creative, more innovative choices in life.
Objective: Expose audience to
creative thinking and innovative behavior fundamentals and motivate them to
adopt the behaviors and fundamentals into their business and personal lives.
Key Learnings
Everyone is creative
Realize that creativity is not a talent you either
have or don't have, but a build-in capability of all people. Creative
effectiveness can be improved and it requires no artistic talent
People are creative in different ways
The audience will learn about creative style and
whether they tend towards "innovative" or "adaptive" styles. Understanding of
styles allows a person to expand their thinking and it helps improve team
communications.
Creativity impacts everything
It's not just art and self-expression but it
includes decision making, invention, problem solving, and action planning.
Most importantly, realize that creativity is not a nice-to-have when it comes to
Innovation of any kind, it's a pre-requisite.
Learn why these fundamentals are so important:
- Deferral of Judgment - it opens doors to
new ideas
- Quantity of Ideas - if you want one good
idea you might need 1000
- Alternating Divergent and Convergent Thinking
- your brain can't do both at once...to get imaginative flow requies that
you do them at different times
- The Power of New Combinations - it's the
easiest way to invent something new, and it is consistently overlooked
- Idea Management - simply keeping track of
your ideas leads to breakthroughs in creative effectiveness
- Fun as an element of Hard Work - no fun,
no innovation. Learn how to inject a bit of fun into every business
process without losing sight of objectives
This is an upbeat presentation that's spiced with success stories, humor, and group participation. The mood is buoyant, but "The Creative Choice" delivers tons of practical, valuable information for any person or group seeking greater innovation.
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